Philip Morris
Branding/Packaging
Cigarette branding and packaging
Virginia’s, a new brand of cigarette targeting a new sector of young sophisticated Russian Ladies, aged 18 – 23 years of age. I work with a great team in Loungedesign, Milan under the Art direction of Byoung Soo Zocchi.
Services
- Package Design
- Printing
- Branding
Opening Mechanism.
The box mechanism deriving from new product interactions as the Ipod product series. The concept was patented by the client.
The box mechanism deriving from new product interactions as the Ipod product series. The concept was patented by the client.
Colour trend study
Following a detailed brief, we carried out a detailed Aspiration, Colour and Material study.
Following a detailed brief, we carried out a detailed Aspiration, Colour and Material study.
Target market
Detailed Trends and Consumer aspirations were provided by the client, aiming at a young chic image.
Detailed Trends and Consumer aspirations were provided by the client, aiming at a young chic image.
